Marketing Portfolio
This section highlights my academic journey at Vanderbilt's Owen Graduate School of Management where I am pursuing my Master of Marketing. As part of my management education, I evaluate case studies and market research to analyze various brands, assess their current situations, and offer strategic recommendations to enhance brand strategy. You'll find a selection of my work here that showcases my skills and insights into effective marketing strategies.
01
Nashville SC
Fan Engagement
Despite recent on-field success, Nashville SC has lower awareness and engagement among adults aged 20-30 compared to other local professional sports franchises. Following in-depth market research, our team conducted a survey with our target demographic and identified barriers to entry and opportunities for the club to strengthen its connection and engagment witth young adults living in Nashville.
02
JETSET Pilates
Pricing Strategy
A tema of classmates and I evaluated JETSET’s pricing strategy for the Nashville Midtown location to determine whether off-hour pricing across class pack sizes improves long-term profitability.
03
ENewton
Digital Marketing Strategy
In this project, a brand story was created and used to develop a website wireframe, lead generator, email marketing sequence, and social media posts.